Well I tried Colcol's suggestion - putting his bowl out for 10 mins for Breakfast and dinner, if he didn't eat it, it was taken away. For two weeks he never ate breakfast! Considering his size (at only 7 months - he's a big boy) he wasn't missing it! As his food was getting low, I ordered a bag of Bosch and what do you know - he's been eating it straight away for a week now - breakfast and dinner. Fingers crossed it will continue. Thanks everyone. Mum is happy now :-)