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marketing & promotion
Apart from the construction of your Website, these are the most important aspects of online advertising. The search engines, directories and link exchanges can provide up to 99% of your Website traffic, enabling your potential customers to find you from amongst your competitors. Conventional advertising, such as Yellow Pages, Print Media, Radio and word of mouth will have a low impact on advertising your Website.
Promotion: We will optimise and advertise each page of your Website with over hundreds of search engines and directories including Yahoo!, Google, AOL Netfind, Infoseek, Magellan, Hotbot, Excite, MSN (Microsoft), Webcrawler, Lycos, Askjeeves, Open Directory Project, Netscape, Northern Light etc. In addition to promoting your Website with the world's leading search engines and directories, you will also be extensively promoted within New Zealand's Information Network and included in our Links Directory. Each site we develop, including yours, incorporates within it a links page which promotes your selected links as well as all client Websites within the Network. This means that you will be promoted on other active Websites the moment you are included in the Network links. Instant foot traffic!
Optimisation: It is one thing to have your Website listed with a search engine, quite another to get your name to arrive near the top of the results. We are not prepared to reveal exactly how we achieve this as people are constantly attempting to source our methods and strategies. However, we can say that we have one massive advantage which we've never divulged and which keeps getting stronger every year. As a result we can assure you that you will be very satisfied with your Website's positioning throughout the Internet.
Ranking: We liken this to submitting a new book to a library. Libraries have truckloads of new submissions each day and if you don't get it right you won't get included in their databases. Librarians, when indexing and filing a new book into the appropriate category, have criteria and rules that must be met. And guess what? Most of the time these are unspoken rules which are learned by experience, of which we have plenty. So you don't just throw a whole lot of pages in the door and hope for the best. To meet the Librarian's criteria you need to provide a nice professional package of the bound pages, title and hardcover. This will give your book the best chance to be featured in the top ten rankings.
Maintenance: Once your new Website is designed and advertised with the search engines, directories and link exchanges, it is important that it’s position is maintained. Websites that are not maintained gradually drift down the search rankings, to the point where the number of ‘hits’ will drop off quite substantially. Our strategy is to keep your site looking new and fresh to the Search Engines. This is an internal and unseen process, which is very time consuming but crucial and highly beneficial when done as regularly as we do it.
In addition, all of our Website clients receive additional marketing tips such as in our yearly teaching conference promoted by Danny de Hek, Managing Director of New Zealand’s Information Network. He understands the value of client education and provides the ultimate competitive edge for his clientele with his conferences and also with one on one staff training. The conferences offer small workgroups to cover the more practical aspects of Information Technology as well as question and answer sessions. The one on one staff training normally requires a full day and is well worth the additional cost, as your staff will be much more streamlined in administering your site and e-commerce solutions.
In summary, there is more to the Internet than just answering emails and being passive. It is an active and ongoing process, of which we would like to make you a part.
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